Michael Keaton has been announced as a spokesperson for PETA, starring in the charity's latest campaign promoting 'kindness to bears', urging tourists 'not to visit animal-exploiting operations that use sensitive bears for photo opportunities'.

The Dumbo star said 'In the wild, bear cubs stay with their mothers for up to two years. But across the country, cubs are being taken from their mothers as infants to be used as photo props by profit-hungry exhibitors... It’s fine to take pictures of yourself but just don’t involve animals... It’s simply a question of respect, you know?'.